Tide(tīd): About Us

Tide(tīd): About Us

Introduction

For over 70 years Tide has been changing the way we do laundry(ˈlän-,ˌlôndrē) and continually(kənˈtinyo͞oəlē) helping deliver(diˈlivər) the cleanest clothes(klō(T͟H)z) you can get.

Product X

The story began in the 1930s. David(ˈdāvid) “Dick” Byerly was a P&G scientist(ˈsīəntist) who was determined(diˈtərmind) to develop the world’s first heavy(ˈhevē) duty(ˈd(y)o͞otē) detergent(diˈtərjənt) which would allow for a clean better than any other product available. After 7 years of experimenting the project was cancelled but he kept working on it in his spare(spe(ə)r) time. After 14 years he finally created a prototype(ˈprōtəˌtīp) product that was quickly named Tide. Tide launched in 1946 and was called The Washday(ˈwäSHˌdā,ˈwôSH-) Miracle(ˈmirikəl). Since 1949, Tide has been the leading(ˈlediNG,ˈlēdiNG) laundry detergent in the US.

Top Load Washing Machines

The 1950s saw affordable(əˈfôrdəbəl) top loading washing machines(məˈSHēn) become available, providing households a chance to experience the benefits of a better wash. A box of Tide came packed inside each new washing machine to show the power of the two working together.

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Liquid(ˈlikwid) Tide

1984 saw another huge((h)yo͞oj) laundry innovation(ˌinəˈvāSHən): Liquid Tide… A new self-draining(drān) cap meant consumers no longer had to deal with drips(drip).

Tide with Bleach(blēCH)

Just 4 years later, Tide with Bleach was the first detergent with full strength(streNG(k)TH,strenTH) color safe bleach. Now consumer’s colors could get the same quality stain(stān) removal(riˈmo͞ovəl) and deep clean as their whites((h)wīt).

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Tide Cold(kōld) Water

2005 saw the revolutionary(ˌrevəˈlo͞oSHəˌnerē) Tide Cold Water introduced(ˌintrəˈd(y)o͞os). Formulated(ˈfôrmyəˌlāt) with special ingredients(iNG-,inˈgrēdēənt) and designed(dəˈzīn) to give a powerful clean with less heat(hēt), it allowed consumers to wash at a lower temperature(-ˌCHo͝or,ˈtemp(ə)rəCHər), saving them money.

Tide to Go

But it was 2005’s other invention(inˈvenSHən) that set pulses(pəls) racing(ˈrāsiNG). The Tide to Go Stain(stān) Releaser(riˈlēs) Pen allowed consumers to touch(təCH) up stains anywhere and in any situation on-the-go.

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Tide PODS®

Tide PODS® was launched in 2012. Now consumers don’t need to worry about dosing(dōs): one little pac(pak) is all that’s needed. A single pac can clean, fight(fīt) stains and brighten(ˈbrītn) with no pouring(pôr) or spills(spil).

https://tide.com/en-us/about-tide/about-us