Lego(ˈlegō): Our Positive(ˈpäztiv,ˈpäzətiv) Impact Promise(ˈpräməs)

Lego(ˈlegō): Our Positive(ˈpäztiv,ˈpäzətiv) Impact Promise(ˈpräməs)

All children have the right to fun, creative and engaging(enˈgājiNG) play experiences(ikˈspi(ə)rēəns). Play is essential(iˈsenCHəl) because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders(ˈstākˌhōldər), society(səˈsīətē) and the environment(-ˈvī(ə)rn-,enˈvīrənmənt). We are committed to continue earning the trust our stakeholders place in us, and we are always inspired(inˈspīrd) by children to be the best we can be.

Innovate(ˈinəˌvāt) for children

We aim to inspire(inˈspīr) children through our unique(yo͞oˈnēk) playful learning experiences and to play an active role in making a global(ˈglōbəl) difference on product safety while being dedicated(ˈdediˌkātid) promoters(prəˈmōtər) of responsibility towards children.

Environmental leadership

We want to create positive impact on society, and an important part of this ambition(amˈbiSHən) is to reduce our environmental impact. We want to address climate(ˈklīmit) change by reducing our emissions(iˈmiSHən) through improving our energy(ˈenərjē) efficiency(iˈfiSHənsē), and we want to source and use resources responsibly and to improve our waste management. This is to ensure we do not consume resources and materials(məˈti(ə)rēəl) at a faster rate(rāt) than they are regenerated, so that future generations can also benefit(ˈbenəfit) from the same variety(vəˈrīətē) of resources and materials our generation has access to.

Caring(ˈke(ə)riNG), ethical(ˈeTHikəl) and transparent(-ˈspar-,tranˈspe(ə)rənt)

In our daily(ˈdālē) work we strive(strīv) to uphold(ˌəpˈhōld) the highest ethical business standards and business practices, with respect for human and labour rights, while doing everything we can to promote and protect our employees’ well-being and safety. We will never sacrifice(ˈsakrəˌfīs) our values or purpose for the sake(sāk,ˈsäkē) of short-term profit.

https://www.lego.com/en-us/aboutus/responsibility