Land’s(länd,länt) End: THE WORDS WE WORK BY

Land’s(länd,länt) End: THE WORDS WE WORK BY

We believe value(ˈvalyo͞o) comes down to more than the price(prīs) on a tag(tag):

In 1984, our founder Gary(ˈgarē,ˈge(ə)rē) Comer(ˈkəmər) wrote an article for the summer catalog(-ˌäg,ˈkatlˌôg). He called it “The Principles(ˈprinsəpəl) of Doing Business.” Those ideals(īˈdē(ə)l) still guide(gīd) our business practices(ˈpraktəs) today:

  1. We believe that serving our customer serves all of us. Everyone here understands that concept(ˈkänˌsept). Our customer(ˈkəstəmər) care specialists(ˈspeSHəlist) are trained to know our products, and to be friendly and helpful. They are empowered(imˈpou(-ə)r) to take all the time necessary(ˈnesəˌserē) to take care of our customers.

  2. Real value is a cornerstone of our brand(brand). We price(prīs) products fairly(ˈfe(ə)rlē) and honestly(ˈänistlē). We operate(ˈäpəˌrāt) efficiently(əˈfiSHənt), and build relationships with manufacturers(ˌmanyəˈfakCHərər) who have proven(pro͞ov) they are skilled, cost conscious(ˈkänCHəs), efficient and socially(ˈsōSHəl) responsible(riˈspänsəbəl).

  3. We are passionate(ˈpaSHənit) about quality(ˈkwälətē). We do everything we can to make our products(ˈprädəkt) better. We continually(kənˈtinyo͞oəlē) improve fabrics(ˈfabrik) and construction(kənˈstrəkSHən) details(diˈtāl,ˈdētāl), and never reduce the quality of a product to make it cheaper(CHēp).

  4. We are a community dedicated(ˈdediˌkātid) to creating new ways of connecting. We consider customers and employees(imˈploi-ē,ˌimploiˈē) our heartland and seek to engage(inˈgāj) them in an ongoing conversation(ˌkänvərˈsāSHən) that encourages(-ˈkə-rij,inˈkərij) feedback(ˈfēdˌbak). That’s why when you call, click or visit Lands’ End, it’s a little like coming home.

  5. We operate with integrity(inˈtegritē) from the inside out, so employees and partners can be crystal(ˈkristl) clear about our philosophy(fəˈläsəfē) of doing business, goals for the future(ˈfyo͞oCHər) and expectations(ˌekspekˈtāSHən) for success. Everyone here is accountable(əˈkountəbəl) for his or her decisions(diˈsiZHən) under this guiding principle. The result? An engaged workforce that delivers(diˈlivər) added value to the customer (and the bottom line).

  6. We accept any return for any reason, at any time. Our products are guaranteed(ˌgarənˈtē). No fine print. No arguments. We mean exactly(igˈzak(t)lē) what we say: Guaranteed. Period(ˈpi(ə)rēəd).

https://www.landsend.com/aboutus/values/