The Disney Institute(ˈinstiˌt(y)o͞ot)

The Disney Institute(ˈinstiˌt(y)o͞ot)

Employee(emˈploi-ē,ˌemploiˈē) Engagement(enˈgājmənt)

There are four interconnected processes(prəˈses,ˈpräsəs,ˈpräˌses,ˈprō-) that define an organization’s culture(ˈkəlCHər): employee selection, training, care and communication(kəˌmyo͞onəˈkāSHən). Each is crucial(ˈkro͞oSHəl) to creating and nurturing(ˈnərCHər) a culture of excellence(ˈeksələns). With a rich tradition(trəˈdiSHən) and heritage(ˈheritij) built upon creating memorable(ˈmem(ə)rəbəl) experiences(ikˈspi(ə)rēəns), The Walt Disney Company has consistently(kənˈsistənt) worked to attract, develop and retain(riˈtān) employees dedicated(ˈdediˌkāt) to this vision(ˈviZHən).

Beginning with the recruitment(riˈkro͞otmənt) and selection process, some employers(emˈploi-ər) make the mistake of hiring(hīr) primarily(prīˈme(ə)rəlē) based on skills or personality(ˌpərsəˈnalitē) alone(əˈlōn). The key is to hire individuals(ˌindəˈvijəwəl) who exhibit(igˈzibit) the desired(dəˈzī(ə)r) behaviors(biˈhāvyər) that best align(əˈlīn) with your company’s values(ˈvalyo͞o). By strengthening(ˈstreNG(k)THən,ˈstren-) the selection process, you help ensure that the people you hire will support(səˈpôrt) your culture.

Once you have hired people with a propensity(prəˈpensətē) for excellence, your orientation(ˌôrēənˈtāSHən) process and training must reinforce(ˌrē-inˈfôrs) your company’s principles(ˈprinsəpəl) as well as impart(imˈpärt) new skills and knowledge(ˈnälij). The way you train individuals is a reflection of your culture, and too many businesses underestimate(e) the training their employees need to be successful. To increase engagement, you must also provide the necessary(ˈnesəˌserē) education(ˌejəˈkāSHən) so that employees can continually(kənˈtinyo͞oəlē) develop and excel(ikˈsel) in their roles(rōl).

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